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Constantia kicks off digital platform for food and pharmacy brands

Flexible packaging and labels maker Constantia Flexibles has launched a new solution for interactive packaging in food and pharmaceutical segments.

Opening up digital communications and marketing opportunities for brands, the company is offering to take on the printing and the implementation of the contents as well as data management through a solution called Constantia Interactive.

CEO Alexander Baumgartner said the company could now provide a packaging feature that is also an important marketing tool, and “one that meets the needs of the end customer and supplies additional information in a simple way.”

Constantia Interactive combines digitally readable packaging material with a digital platform for data management.