Coca-Cola labels find new life as rum bottle caps

Dutch creative agency Fitzroy goes from ‘waste to wasted’ when it collects Coca-Cola bottle labels from the beaches and melts them down to make one-of-a-kind caps for its new rum brand.
Fitzroy Amsterdam has taken an entirely new approach to reusing beach plastics for packaging. Its strategy, “From waste to wasted,” involves collecting plastic Coca-Cola bottle labels from the beaches of the Dutch North Sea Islands, melting them, and forming them into caps for its new Fitzroy Premium Navy Rum. Through this process, the caps take on a gorgeous, marble-like appearance, with each cap having a unique design.
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