Polyethylene terephthalate (PET) water bottles are everywhere. However, brand owners continue to commercialize water in packaging that often times does not meet consumer expectations for convenience and price, nor does it minimize the carbon footprint. The most common strategy deployed by many brands to meet sustainability initiatives has been to significantly lightweight the PET bottle.

Written by Marcio Amazonas, Packaging Sustainability, Recycling, Materials and posted on Plasticstoday.com on August 03, 2017