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Coca-Cola in Great Britain unveils new sustainable packaging strategy

Coca-Cola European Partners has unveiled its new Great Britain sustainable packaging strategy, setting out an ambition for its Great Britain business unit to work with local and national partners to recover all its packaging so that more is recycled and none ends up as litter.

At present, only 70% of the cans and 57% of the plastic bottles used each year are recycled. CCEP believes these figures should be higher. Through its new Great Britain sustainable packaging strategy, the company sets out the key actions it will take and the areas where it will look to work with others to improve the recovery and recycling of beverage packaging, and to reduce littering in Great Britain.
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